![]() The ultra high prices only added to their appeal. There were some fantastic gift ideas there. We browsed through some of the most expensive gifts that were featured on Neiman Marcus’ Christmas catalogs from 2000 to 2011. We have seen Egyptian mummy cases, journeys to outer space, state-of-the-art aircraft, luxury cars and a hundred other items showing up on the Neiman Marcus Christmas catalog. The list of unusual items increased with time so did the prices. Everything from hot air balloons to submarines and from robots to camels have featured in this section. It caught everybody’s fancy, especially that of the press.įrom the next year onwards, the Neiman Marcus Christmas Book would have a new highlight – His And Hers gifts. This was an unusual and incredible Christmas gift. This unique product from Neiman Marcus was sold along with a silver-plated outdoor cooker. That was the of the Black Angus steer, sold on the hoof or in steaks. But 1959 would present an even bigger step forward for the brand. By this time, the luxury retailer was an expert in publicity gimmicks. Undoubtedly, this was the true predecessor of the Neiman Marcus Christmas Book as we now know it. Then, in 1926, Neiman Marcus released a 16-page Christmas catalog highlighting exclusive and unusual items within a wide price range. Back then, it wasn’t a book at all, but a Christmas card encouraging customers to start their Christmas shopping. The story of the Neiman Marcus Christmas Book began in 1915. Even if the price tags are a little too high. This is the stuff of dreams, aspirations and hope. Yet, that does not stop the rest of us from peeking at the contents. Many of the Christmas gifts featured in editions of the Neiman Marcus Christmas Book are beyond the reach of all but the wealthiest people. Indeed, it is the quintessential Christmas wish list. Luxury buyers eagerly await its annual release. Every year, the annual catalog attracts numerous mentions in the media. ![]() The 2011 edition of the Neiman Marcus Christmas Book is out.
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